Retailization. How to survive in the era of retail networks dictatorship, using the power and influence of retailers for the benefit of your business

Today, the power and era of brands is slow, but it is true that the power of retailers controlling markets and dictating their conditions even the most influential companies in the world comes true. Manufacturers have pressure not only from demanding buyers, but also from global retail chains. In our Retail-centuric world, the foundations of classical marketing are crumbling, and the business needs new tools for survival in highly competitive markets.
Retalization will convince you to think in a new way and effectively rebuild all your business and a brand management policy in conditions of increasing pressure from retail chains. It radically changes your view of marketing tools, will help increase sales, teach you to understand the complex processes occurring in modern retail. Armed with new technologies and techniques, you can effectively influence retailers, build a successful relationship with trading networks and seek your negotiations with the most rigid and uncompromising retailers, using the strength and power of retail chains for the benefit of your company