Restaurant: from one to a chain. Experience in building and managing
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The book about the evolution of restaurant networks, written by Russian practitioner, is published in our country for the first time. Her author is an experienced restaurant, behind whom the invaluable experience in the restaurant house Andrei Delos (and this is not only the famous "Cafe Pushkin" and "Turandot", but also the network "mu-mu"), leadership of one of the most successful network projects - "Yakorya", "Gin-but still Menza. The territory of noodles", "Sandyk", "Yang Primus". During his work, managing director in the company "West-Center International, which owns these well-known brands, and without that popular network has reached a qualitatively new level of development. In the present, Sergey Gorbunov holds the position of general director of the company Food Retail Group, the main asset of which is a network of restaurants "two sticks".
This book on how to build a restaurant network, with which inevitable "growth diseases" will have to face the ways to overcome them, on the construction of everything and all - from the management system and accounting to the marketing strategy and personnel training. In essence, this is the real encyclopedia of the knowledge necessary for the effective operation of any restaurant network. The author cites many examples from his own experience, gives unique practical advice, sharpens attention on non-obvious, but extremely important details, makes a new look at many familiar aspects of the restaurant business
This book on how to build a restaurant network, with which inevitable "growth diseases" will have to face the ways to overcome them, on the construction of everything and all - from the management system and accounting to the marketing strategy and personnel training. In essence, this is the real encyclopedia of the knowledge necessary for the effective operation of any restaurant network. The author cites many examples from his own experience, gives unique practical advice, sharpens attention on non-obvious, but extremely important details, makes a new look at many familiar aspects of the restaurant business
Author:
Author:Gorbunov S.V.
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Calendars, Holidays & Souvenirs
Series:
Series: Management and Marketing
ISBN:
ISBN:978-5-98176-090-7
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