Resonate: captivate your audience with your vivid story

The book dismantled outstanding presentations of such geniuses of communication, like Steve Jobs, President Ronald Reagan, Director Alfred Hitchcock, Conductor Leonard Bernstein and Human Rightsman Martin Luther King. You will also get acquainted with the outstanding presentations of GENERAL Electric and Cisco Systems.
& quot, the resonance causes change. If you manage to fully convey your idea, people will follow her and change. Carefully selected and uttered words are perhaps the most effective means of communication that we have. And proof of this is the whole life of the geniuses of communication.
Listeners should not adapt to you - you need to set up your message on their & quot, wave & quot,. To make a presentation skillfully, you must understand their hearts and minds and develop such a message that will resonate with what they already have. It is necessary to free themselves from the gray, ordinary manner of filing: to determine the possibilities for winning contrast and then cause interest and passion. Today"s presentations are boring because there are no contrasts and, as a result, they lose interest.
The information itself is not so important - the emotional impact that it has it is important. Use how many facts, but accompany them with emotional appeal. If two products have the same characteristics, preference will be given to that of them, which appears to emotional needs. It is necessary to use in the presentations of history, as they are more dynamic than dry facts, they have a movement. Tell me the story, and people will be robustly to you - and susceptible to the ideas that you strive to convey.
It is necessary to compose and draw up reports, and the presentations should be carried out & quot,