Research on staff motivation. Determining and increasing the level of employee loyalty by the method

This book is a guide that allocates the basic principles of staff research. There are issues such as: benefits from researching the opinion of employees, meeting the needs of employees and customers, practice in preparing surveys, polls using the Internet and e-mail, high-quality research, the development of intuition from employees, etc. The book will be useful for students, market researchers , business managers and personnel selection specialists. This publication is an integral part of the series of books under the general name of "marketing research in practice".
Peter Gudzh is one of the founders and former head of the MRS Employee Research Group. The author of the book The best practical leadership of the Company"s Marketing Research Society for the study of the opinion of employees, he was also the head of the section during the first session of the Conference of the Marketing Research Company, devoted to the study of the opinion of employees. Before organizing his own business, Peter was the head of the board of one of the WPP Groups, before that, working for a long time in the recruitment of recruitment and market research during his career in the service sector.
Transfer from English MA Sviridyuk