Born with a branch
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“PR is more than a profession, this is a trip to life. This is about this is my book “Born with the industry”, telling about the architecture of the profession 1994–202x.
This is an exciting story about the evolution of communication projects, about the launches of new brands, promoting the topic of good and volunteering, the importance of analytics, working with opinion leaders, interaction with the young generation. Let"s become the researchers together and see how for a 30-year period it changed and constantly acquired new features of the communication landscape and how relevant trends are formed.
The main thing is to go forward and trust your intuition!
Your Tatyana Shahnes,
Senior PR /ESG director LG Electronics in Russia.
“Author"s programs, journalism and public relations are related by the ability to tell stories. Stories that touch, leave a mark in memory and inspire worthy acts. Tatyana’s book is about unique volunteer projects in which I take part about communication with youth and recognized opinions of opinions, about how to make any circumstances a starting point for new opportunities. ” - Julia Baranovskaya, television and radio host, public figure
“Having met Tatyana, I really understood what friendly, humanitarian PR is. These are events that she organizes in connection with donation, an amazingly friendly atmosphere at her events, of which she wants to become, special attention of young people! The author was very advanced academic, because a fairly new science of PR in Russia was born in parallel with how Tatyana mastered, and later set the tone in this area. I am happy with my acquaintance and I think that she is one of the best specialists in our country, as well as a person with whom it is very pleasant to communicate, and I want this friendship to continue, filled with very bright events. ” - Egor Andreevich Konchalovsky, film director, screenwriter, producer
“Tatyana’s book on devotion to her work and excitement in work. This is what gives high results both in sports and in any other business. In the chapter "Brotherhood of the ball and good, the author sincerely describes our donor football marathons, attracting football players to donate blood. Moreover, the author’s great respect for sports, understanding the essence of the game and psychology of athletes makes communication stories truly interesting. ” - Valery Georgievich Karpin, head coach of the Russian national team and FC Rostov
This is an exciting story about the evolution of communication projects, about the launches of new brands, promoting the topic of good and volunteering, the importance of analytics, working with opinion leaders, interaction with the young generation. Let"s become the researchers together and see how for a 30-year period it changed and constantly acquired new features of the communication landscape and how relevant trends are formed.
The main thing is to go forward and trust your intuition!
Your Tatyana Shahnes,
Senior PR /ESG director LG Electronics in Russia.
“Author"s programs, journalism and public relations are related by the ability to tell stories. Stories that touch, leave a mark in memory and inspire worthy acts. Tatyana’s book is about unique volunteer projects in which I take part about communication with youth and recognized opinions of opinions, about how to make any circumstances a starting point for new opportunities. ” - Julia Baranovskaya, television and radio host, public figure
“Having met Tatyana, I really understood what friendly, humanitarian PR is. These are events that she organizes in connection with donation, an amazingly friendly atmosphere at her events, of which she wants to become, special attention of young people! The author was very advanced academic, because a fairly new science of PR in Russia was born in parallel with how Tatyana mastered, and later set the tone in this area. I am happy with my acquaintance and I think that she is one of the best specialists in our country, as well as a person with whom it is very pleasant to communicate, and I want this friendship to continue, filled with very bright events. ” - Egor Andreevich Konchalovsky, film director, screenwriter, producer
“Tatyana’s book on devotion to her work and excitement in work. This is what gives high results both in sports and in any other business. In the chapter "Brotherhood of the ball and good, the author sincerely describes our donor football marathons, attracting football players to donate blood. Moreover, the author’s great respect for sports, understanding the essence of the game and psychology of athletes makes communication stories truly interesting. ” - Valery Georgievich Karpin, head coach of the Russian national team and FC Rostov
Author:
Author:Шахнес Татьяна Юрьевна
Cover:
Cover:Hard
Category:
- Category:Biographies & Memoirs
- Category:Religion & Spiritually
- Category:Magazines & Encyclopedia
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-600-03477-8
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