Reconstruction of strategy

The book "Strategy Reconstruction" is a large-scale excursion to the history of management and strategy. However, in this story, the author comes out for the traditional borders adopted in the literature, and conducts analogies with the ancient world, thereby trying to convince us that it is not worth it to treat the past and assume that we have reached the peak of your development in the postmodern era.
Comparing the organization with a living organism, the author warns managers and strategists from "borrowing" best practices and "transplantation" to its organization. The likelihood is too high that it does not come true in the new body. The author calls to appeal to the "soul" organization or its ethos and, already on the basis of it, create a strategy. Only this will allow to put the organization with uniqueness, which will be advantageous to distinguish it against the background of others and prevents its slipping into the abyss of the unknown, in which the many those who in their desire to become everyone and for all have become absolute copies of each other.
Stephen Cummings complements the material by examples, which describes the practice of companies working in a variety of corners of the world. Thanks to the innovative approach of the author, the book is beneficial from a wide range of traditional literature on this topic