Recognition of pricing master. How the price affects profit, revenue, market share, sales volume

In a variety of life situations, we have to make decisions - what to spend money and time or how to convince others to spend our money and time. This is the main meaning of pricing. The price is the "place" where value and money are found. This is the most powerful and common factor in the economy in the daily life of each person - and at the same time one of the least studied.
The formula of successful pricing is more like an exotic cocktail recipe. This is a mixture of psychology, economics, strategies, methods, incentives and incentives seasoned with mathematics. As a result, managers dilute the cocktail with guesses, intuitive sensations and general rules, or even exclude those categories that are not clear to them. Of course, the drink is sweeter, but it loses the rich taste and aroma necessary to influence the client and on the business.
In the book of German Simon, wise tips and sound principles of pricing are collected. Simon devoted more than forty years to make this "cocktail" more effective, practical and enjoyable for managers and managers of any industry.
The world-famous pricing expert and the trusted consultant of the Fortune 500 top managers, German Simon knows exactly what he is talking about. He thoroughly studied pricing. During his life, he went from rural farm markets to a prestigious scientific career and the profession of an entrepreneur and consultant of large companies around the world.
And throughout the way he studied - the owners of the Nobel Prize and leading guru in the field of management. He taught many top managers to use pricing in order to create new markets, expand business and secure a long-term competitive advantage. In addition, he learned several difficult personal lessons about what value is, like people perceive it and how they make a profit from it