You can agree on everything! How to seek maximum in any negotiations

What is this book about
About the components of the negotiation process, strategic approaches and tactical techniques. The author talks about psychological traps and errors in the placement of priorities, gives examples of catastrophic miscalculations and situations that can still be corrected. Working on the tasks, you will repeatedly catch yourself on the fact that at first you are trying to solve them, guided by the usual, "taned ”methods - and they, as the author convincingly proves, most often lead to defeat.

Why is the book worthy of reading
The book survived several reprints and is considered the real Bible of the negotiator.
It destroys the common stereotypes with absolute ruthlessness, showing how deeply the assimilated, but, unfortunately, the wrong concepts and principles of the negotiation process are sitting deeply in us.
The author took care that the educational process takes place in an interesting and entertaining form.


For whom this book
For everyone who is involved in negotiations: for businessmen, sales managers, suppliers and even representatives of special services.

Who is the author
Gavin Kennedy - professor, founder of his own concept of the negotiation process, a leading specialist in the world in negotiations. As a consultant, he collaborated with a number of leading world companies, as well as government structures of different countries. The author of 11 books on negotiations