What would Freud say? How great psychotherapists would solve your problems
Please sign in so that we can notify you about a reply
Quote from a book, I constantly buy things of one brand?
The insidious force of marketing is united with an irrational unconscious, and now you have a chocolate bar in your hands. At least this is convinced of this by neuromarketing experts: they insist that our decisions are made by the "reptilian" part of the brain. But do we really make decisions so easily?
Psychology and advertising have been cooperating since 1922, when the advertising agency J.Walter Thompson hired as adviser to psychologist John Watson, now known as the "father of behaviorism". Watson at that time only became famous, showing that it is possible to form a conditional emotional reflex in animals and children. Based on the work of Pavlov, who demonstrated different ways to make dogs behave in a certain way in response to the stimulus, Watson went on and proved that people can be made in a certain way in response to the stimulus. It was a real breakthrough, and when Watson was fired from the University of Jones Hopkins for a scandalous divorce, J.Walter Thompson - one of the largest advertising agencies in the world - was only happy to hire it.
Sarah Tomly
The insidious force of marketing is united with an irrational unconscious, and now you have a chocolate bar in your hands. At least this is convinced of this by neuromarketing experts: they insist that our decisions are made by the "reptilian" part of the brain. But do we really make decisions so easily?
Psychology and advertising have been cooperating since 1922, when the advertising agency J.Walter Thompson hired as adviser to psychologist John Watson, now known as the "father of behaviorism". Watson at that time only became famous, showing that it is possible to form a conditional emotional reflex in animals and children. Based on the work of Pavlov, who demonstrated different ways to make dogs behave in a certain way in response to the stimulus, Watson went on and proved that people can be made in a certain way in response to the stimulus. It was a real breakthrough, and when Watson was fired from the University of Jones Hopkins for a scandalous divorce, J.Walter Thompson - one of the largest advertising agencies in the world - was only happy to hire it.
Sarah Tomly
Author:
Author:Tomly S.
Cover:
Cover:Soft
Category:
- Category:Politics & Social Science
- Category:Psychology
- Category:Reference books
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-9614-6942-4
No reviews found