Thinking in the style of ZEN
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Where do original ideas come from? Do they come through inspiration or by chance? Why do some people think in an original, others? Is it possible to learn to think in an original way or is it a gift from above who is sent to certain people? What is common between the "originality" of the surgeon and the "originality" of the marketer?
The book talks about how original ideas are formed, starting from the origins.
The main idea of the book is that people of different professions from various fields are almost similar to the formation of original ideas: they are created in the brain in the same way. If you know the way, you can learn and, therefore, use it
The book talks about how original ideas are formed, starting from the origins.
The main idea of the book is that people of different professions from various fields are almost similar to the formation of original ideas: they are created in the brain in the same way. If you know the way, you can learn and, therefore, use it
Author:
Author:Мхитарян Артур
Cover:
Cover:Soft
Category:
- Category:Politics & Social Science
- Category:Psychology
- Category:Reference books
ISBN:
ISBN:978-5-6046760-5-9
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