The paradox of the choice. How to make decisions that we will not regret
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World bestseller.
The publication comes out with the caricatures of the Russian artist.
When you decide to buy a microwave oven, you go to the store. There you will learn that they are simple, with a grill, with a grill and a convention, built -in or separately, black, white, orange. You begin to look for details on the Internet and read articles about the device of the magnetron to understand what power you need to warm up the soup. Ask your friends of advice, which brand is best to buy. Armed with new knowledge, you return to the store and find out that there are profitable models with an extended guarantee, but there is free delivery ...
The constant choice is tiring. We are used to the fact that the more choice, the better, but in fact it is not. Abundance adversely affects us, and obsession with a choice makes you feel unhappy.
Psychologist Barry Schwartz studied this phenomenon and brought out 11 simple steps that will help not to spend a lot of time choosing any scale: from a mortgage to a dessert in a cafe. In a mild and humorous form, the author observes the nuances of our everyday life and divides people into maximumizers and satisfaction. He conducted a scientific study to make our life easier and help not fall into a trap of abundance.
You will find out how:
- Do not regret the purchase or order in the cafe,
- Stop comparing yourself with others,
- reduce the choice of to two most important positions,
- save a lot of time for really important things.
Barry Schwartz is a psychologist and professor of social theory and social action at the Sword -College and the invited professor of the University of California in Berkeley. He played at Ted Talks and collected 17 million views. Writes scientific works at the junction of psychology and economics
The publication comes out with the caricatures of the Russian artist.
When you decide to buy a microwave oven, you go to the store. There you will learn that they are simple, with a grill, with a grill and a convention, built -in or separately, black, white, orange. You begin to look for details on the Internet and read articles about the device of the magnetron to understand what power you need to warm up the soup. Ask your friends of advice, which brand is best to buy. Armed with new knowledge, you return to the store and find out that there are profitable models with an extended guarantee, but there is free delivery ...
The constant choice is tiring. We are used to the fact that the more choice, the better, but in fact it is not. Abundance adversely affects us, and obsession with a choice makes you feel unhappy.
Psychologist Barry Schwartz studied this phenomenon and brought out 11 simple steps that will help not to spend a lot of time choosing any scale: from a mortgage to a dessert in a cafe. In a mild and humorous form, the author observes the nuances of our everyday life and divides people into maximumizers and satisfaction. He conducted a scientific study to make our life easier and help not fall into a trap of abundance.
You will find out how:
- Do not regret the purchase or order in the cafe,
- Stop comparing yourself with others,
- reduce the choice of to two most important positions,
- save a lot of time for really important things.
Barry Schwartz is a psychologist and professor of social theory and social action at the Sword -College and the invited professor of the University of California in Berkeley. He played at Ted Talks and collected 17 million views. Writes scientific works at the junction of psychology and economics
Author:
Author:Барри Шварц
Cover:
Cover:Hard
Category:
- Category:Politics & Social Science
- Category:Psychology
- Category:Reference books
Publication language:
Publication Language:Russian
Paper:
Paper:newspaper
ISBN:
ISBN:978-5-04-159747-4
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