The laws of social infection. 7 strategies for a change in public opinion and behavior
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Make a fashionable conscious consumption. To accustom the country to drink coffee instead of tea. Make young people be interested in politics ... Damon Chentola, the sociologist and professor of the Annenberg communications school, explains how to influence the behavior of large groups of people.
Based on a large -scale study of such movements as #Metoo and #black Livs Matter, as well as the work of Google and Facebook, he revealed 7 strategies for creating global changes in society. In his book, Chentol debunk myths that interfere with the introduction of a particular image of the action and offers a plan that can cause a chain reaction of the transformation of the life of various human communities.
From this book you will learn how:
- using innovative approaches, influence the decision-making system,
- speed up the adaptation of changes,
- using social networks to manage people"s behavior,
- using the connections between people, popularize diseases, ideas, trends and behaviors
Based on a large -scale study of such movements as #Metoo and #black Livs Matter, as well as the work of Google and Facebook, he revealed 7 strategies for creating global changes in society. In his book, Chentol debunk myths that interfere with the introduction of a particular image of the action and offers a plan that can cause a chain reaction of the transformation of the life of various human communities.
From this book you will learn how:
- using innovative approaches, influence the decision-making system,
- speed up the adaptation of changes,
- using social networks to manage people"s behavior,
- using the connections between people, popularize diseases, ideas, trends and behaviors
Author:
Author:Damon Chentola
Cover:
Cover:Hard
Category:
- Category:Politics & Social Science
- Category:Psychology
- Category:Reference books
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Series:
Series: Smart Self-Shelp
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-04-119114-6
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