Switch. How to change when it is not easy

Previously, the book was published under the name "heart of change. How to achieve changes is easy and for a long time. ”

The book will teach to make informed decisions, find the desired balance between emotional and rational.

Why is it so difficult to achieve long -term changes in companies, communities and personal life?

The main obstacle to constructive changes is the conflict between rational and emotional thinking. The rational part of our brain wants a beautiful body for the beach season, and emotional - to eat another cookies. The rational part wants constructive changes at work, and the emotional is satisfied with the comfort of the existing routine. This conflict can destroy all attempts to achieve changes.

In this book, the Hiz brothers, the authors of the bestseller "Trap of thinking", show how a variety of people - specialists and managers, parents and nurses - reconcile internal contradictions and achieve outstanding results. Among the heroes of the book:

Interns who have achieved a change in the decades of practice, which was dangerous for patients,
Housing gurus, which was able to develop a simple technique that helps to overcome fear and unwillingness to conduct households,
The manager who turned the negligent customer support service into real service fans, abandoning traditional tools.
A study based on the latest developments of psychology, sociology and other sciences clearly shows that successful changes are not accidental, but according to specific templates. After reading this book, you can change your life and the world around you for the better.

For whom this book
This is a book for everyone who wants to achieve positive changes in their company and in their personal lives.

About the author
The Hiz brothers are the authors of several world bestsellers, including the trap of thinking ", heart of change", "made to stick that were translated into 30 languages.

Chip Hiz teaches at the Higher School of Business at Stanford University. Dan Hiz works as a leading specialist in the Center for the Development of Social Entrepreneurship University Duke.

Their book "Traps of Thinking", marked by the publications The New York Times and The Wall Street Journal, became a bestseller around the world. She explains the principles of making the right decisions. The Hiz brothers offer a simple method consisting of four steps that will teach you how to fall into traps that our brain so slyly placed.

The book "The Heart of Changes", which is included in the top 10 "Amazon" in the “Decision Making” section, tells about the art of making informed decisions. The Hiz brothers believe that it is so difficult for us to achieve constructive changes due to the conflict between emotional and rational thinking. They teach to find a balance between emotional and rational