Smart solutions. How to make the right choice: from family dinners to serious deals
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The graphic guide for the best decision -making from the author of the bestseller New York Times “predictable irrationality” by Dan Aryeli. It is based on copyright research in the field of behavioral economy, neurobiology and psychology.
Adam, like everyone else, is forced to make important decisions every day. And he is often mistaken, because it is not so simple.
In order to learn how to make the right choice, he will have to figure out two interconnected worlds: market and social. Each of them has its own rules and laws, and they can influence people differently.
Consultant Dana comes to the rescue. He analyzes the usual everyday decisions of Adam and, using research data, tries to show what and at what point it went wrong and why. The goal of gives is to teach Adam to make smart, deliberate and effective decisions
Adam, like everyone else, is forced to make important decisions every day. And he is often mistaken, because it is not so simple.
In order to learn how to make the right choice, he will have to figure out two interconnected worlds: market and social. Each of them has its own rules and laws, and they can influence people differently.
Consultant Dana comes to the rescue. He analyzes the usual everyday decisions of Adam and, using research data, tries to show what and at what point it went wrong and why. The goal of gives is to teach Adam to make smart, deliberate and effective decisions
Cover:
Cover:Soft
Category:
- Category:Politics & Social Science
- Category:Psychology
- Category:Reference books
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-00169-050-4
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