Red rose effect. Book of secrets and secrets of belief

Red rose in the name of this book is a metaphor. But not at all a romantic relationship, but a "sentence that cannot be abandoned. It is noticeable against any background, they want to get it, and the presence of her spikes not only does not push away those who want to possess it, but, on the contrary, strengthens this desire.
What you want to convince the interlocutor of - whether it is the need to buy in your company or accept a margin and heart proposal, or maybe just recognize your rightness - you can make a "red rose for him, applying simple ones, But non -obvious rules.
The author of this book, an expert in the field of negotiations and the two -time champion of Russia in managerial wrestling, outlined them here. And this book is an undoubted "red rose" for everyone who wants to become a master of conviction