Psychology of influence
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Classics of business literature in modern reading.
The book is translated into 44 languages.
included in the top 100 best books Amazon.
Robert Chaldini, Doctor of Sciences and Professor of Psychology, expanded his ideas in the new version of the world bestseller. He processed the classic text, adding methods and cases of influence in the Internet space. The hidden mechanisms of influence on subscribers of social networks, soft manipulations of information businessmen and cunning traps arranged by application manufacturers - all this is analyzed in detail by the author of the "psychology of influence". The book is required to read to fans of the original version of the bestseller, as well as marketers, bloggers, journalists, sales managers, politicians, entrepreneurs, psychologists and those who do not want to become a victim of manipulations under any conditions.
7th edition, expanded
The book is translated into 44 languages.
included in the top 100 best books Amazon.
Robert Chaldini, Doctor of Sciences and Professor of Psychology, expanded his ideas in the new version of the world bestseller. He processed the classic text, adding methods and cases of influence in the Internet space. The hidden mechanisms of influence on subscribers of social networks, soft manipulations of information businessmen and cunning traps arranged by application manufacturers - all this is analyzed in detail by the author of the "psychology of influence". The book is required to read to fans of the original version of the bestseller, as well as marketers, bloggers, journalists, sales managers, politicians, entrepreneurs, psychologists and those who do not want to become a victim of manipulations under any conditions.
7th edition, expanded
Author:
Author:Chaldini R.
Cover:
Cover:Hard
Category:
- Category:Politics & Social Science
- Category:Psychology
- Category:Reference books
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
ISBN:
ISBN:978-966-993-903-6
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