Psychology of belief. Important little things guaranteeing success
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Chaldini’s new book is a powerful breakthrough in the complex art of belief, more than 50 amazingly simple ways to influence people. It doesn’t matter who you need to convince and what: the boss - to support the idea, a colleague - to help with the project, the client - make a purchase, spouse - to take out garbage, child - to perform homework without whims ... The question is different. What exactly can be changed in your approach to convince much more efficiently? Old methods no longer work. In the era of the crisis of trust and excess information, new belief technologies are needed. People are increasingly making decisions, based not on the information itself, but on the context in which this information is presented. In the modern world, it is small changes that can have a strong influence. Changes that you can immediately apply in practice. Changes due to which your ability to convince will increase sharply. These are important little things
Author:
Author:Martin Steve, Goldstein Noah, Chaldini Robert
Cover:
Cover:Hard
Category:
- Category:Politics & Social Science
- Category:Psychology
- Category:Reference books
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-4461-1719-2
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