Play against the rules. How non -standard decisions save lives and billion -radio budgets
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The life of Mark Bertolini, the top manager of a large insurance company, has changed when his son fell ill with a rare form of cancer. Influence, money, situation in society - all this turned out to be useless before the deadly diagnosis of the child and the soulless machine of American medical insurance.
The author’s personal tragedy has become the starting point for radical changes in his company and the insurance industry as a whole. Contrary to the installations of the board of directors, he began to actively invest in employees: he raised salaries, introduced mandatory meditation and yoga lessons, which ultimately led to an increase in profit by 75% and "humanization" of insurance managers in the eyes of customers.
This is an extremely honest guide on true leadership. “The correct leader violates the rules,” says Bertolini. He finds non -trivial solutions, is not afraid to go against the system, knows how to look into the essence of things.
This book is a piercing story of an outstanding person who makes the impossible: saves his child when the doctors give up
The author’s personal tragedy has become the starting point for radical changes in his company and the insurance industry as a whole. Contrary to the installations of the board of directors, he began to actively invest in employees: he raised salaries, introduced mandatory meditation and yoga lessons, which ultimately led to an increase in profit by 75% and "humanization" of insurance managers in the eyes of customers.
This is an extremely honest guide on true leadership. “The correct leader violates the rules,” says Bertolini. He finds non -trivial solutions, is not afraid to go against the system, knows how to look into the essence of things.
This book is a piercing story of an outstanding person who makes the impossible: saves his child when the doctors give up
Author:
Author:Mark Bertolini
Cover:
Cover:Hard
Category:
- Category:Politics & Social Science
- Category:Psychology
- Category:Reference books
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Series:
Series: Psychology. Leader Art
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-04-111795-5
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