Made to stick. Why do some ideas survive while others die?
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About the book
Bestseller (almost a thousand reviews on the Amazon and a high rating) about why some ideas become viral and famous, and some are not.
Mark Twain said: "Lies will go around half a might before the truth has time to put on boots."
Indeed, urban legends and conspiracy theories spread at the speed of light. And people with important ideas - businessmen, politicians, journalists, teachers and teachers, and many others - hardly achieve their distribution.
Why do some ideas live, while others die, barely born? And how to raise the chances of an important idea? The Hiz brothers seriously took up these questions and dissected the ideas that were "adhering", in this book. They managed not only to collect interesting cases, but also to derive a number of ways that increase the chance of the idea of survival and distribution.
After reading this book - exciting and provocative - you will begin to convey your ideas to the world differently.
For whom this book
A book for everyone who wants to "infect" their idea of mass.
About the author
The Hiz brothers are the authors of several world bestsellers, including the trap of thinking ", the heart of change," made to stick that were translated into 30 languages.
Chip Hiz teaches at the Higher School of Business at Stanford University. Dan Hiz works as a leading specialist in the Center for the Development of Social Entrepreneurship University Dyuk.
Their book "Traps of thinking", marked by the publications The New York Times and The Wall Street Journal, became a bestseller around the world. She explains the principles of making the right decisions. The Hiz brothers offer a simple method consisting of four steps that will teach you how to fall into traps that our brain so slyly placed.
The book "Heart of Changes", which is included in the top 10 "Amazon" in the “Decision Making” section, tells about the art of making informed decisions. The Hiz brothers believe that it is so difficult for us to achieve constructive changes due to the conflict between emotional and rational thinking. They teach to find a balance between emotional and rational
Bestseller (almost a thousand reviews on the Amazon and a high rating) about why some ideas become viral and famous, and some are not.
Mark Twain said: "Lies will go around half a might before the truth has time to put on boots."
Indeed, urban legends and conspiracy theories spread at the speed of light. And people with important ideas - businessmen, politicians, journalists, teachers and teachers, and many others - hardly achieve their distribution.
Why do some ideas live, while others die, barely born? And how to raise the chances of an important idea? The Hiz brothers seriously took up these questions and dissected the ideas that were "adhering", in this book. They managed not only to collect interesting cases, but also to derive a number of ways that increase the chance of the idea of survival and distribution.
After reading this book - exciting and provocative - you will begin to convey your ideas to the world differently.
For whom this book
A book for everyone who wants to "infect" their idea of mass.
About the author
The Hiz brothers are the authors of several world bestsellers, including the trap of thinking ", the heart of change," made to stick that were translated into 30 languages.
Chip Hiz teaches at the Higher School of Business at Stanford University. Dan Hiz works as a leading specialist in the Center for the Development of Social Entrepreneurship University Dyuk.
Their book "Traps of thinking", marked by the publications The New York Times and The Wall Street Journal, became a bestseller around the world. She explains the principles of making the right decisions. The Hiz brothers offer a simple method consisting of four steps that will teach you how to fall into traps that our brain so slyly placed.
The book "Heart of Changes", which is included in the top 10 "Amazon" in the “Decision Making” section, tells about the art of making informed decisions. The Hiz brothers believe that it is so difficult for us to achieve constructive changes due to the conflict between emotional and rational thinking. They teach to find a balance between emotional and rational
Author:
Author:Чип Хиз, Хиз Дэн
Cover:
Cover:Cover with valves
Category:
- Category:Politics & Social Science
- Category:Psychology
- Category:Reference books
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
ISBN:
ISBN:978-5-00117-796-8
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