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About the book
We are all often so much busy or loaded that we rarely have the opportunity to reflect on how we think. The techniques described in this book will help the performers think, and to the thinkers to do.
Steve Rowling, a former BBC television journalist, will help you find and develop your best ideas.
If you want to improve your creative thinking, first look at the process that stands behind it. Creativity is not some kind of magical gift inherent in the chosen lucky ones. This is a way of work, with various stages that anyone can master and use.
This guide is designed to develop your creative abilities and thinking skills. Thanks to the unique approach "two in one", you can learn how more convenient for you. "Review" illuminates the main provisions of each chapter and offers several tasks that you can complete right there. In the "analysis" you will find a more detailed description of these theses, their theoretical justification, as well as practical tools and exercises that you can apply yourself.
Take advantage of Rowling"s advice, stock up on the desire to create stickers, highlight a little time for exercises - and your creative process will turn from a chaotic squeezing of the idea? In an effective and amazing trip around the world!
5 reasons to buy
Learn how to develop creative thinking - quickly
Get acquainted with a number of effective tools for creativity and lateral thinking
You will learn how to test and improve your new ideas by making them stronger
You can sell your concepts to the most important people
You will form a creative culture and atmosphere in your team or at the workplace
From the author
"I"m not a very creative person ..."
I went astray, how many times I had to hear it. Perhaps you think so, opening this book. You do not work in a "creative ”position, you are not a" creative "personality, you are silent at meetings on the generation of ideas, because you are a“ not a very creative person ”.
I"m not very sports. However, I know that, using certain techniques and working a lot, in a few months I will become stronger and more fast. The same thing with creativity.
If you face face to face with an unknown in a changing world, if you need new and useful ways to solve problems, you need to "create ... right now!" In this book you will find more than a hundred techniques and exercises that will help you:
- make hundreds of new ideas without exaggeration
- choose the most useful among them
- identify bad ideas before they lead to an error
- Sell your best ideas to others
The review illuminates the main provisions of each chapter and offers several tasks that you can complete right there.
In the analysis you will find a more detailed description of these theses, their theoretical justification, as well as practical tools and exercises that you can apply yourself.
And remember: creativity is not only an important working skill, it is also very exciting.
For whom this book
A book for everyone who wants to learn how to think non -standard and develop their creative abilities.
About the author
Steve Rowling is a former BBC journalist, development producer and instructor. He worked for 20 years in the news department and documentary television, collaborating with various teams of the channel, including the "Drama", "Children"s Department", "Sports" and "Natural History". He was one of the teachers of the program of a creative approach to management at the BBC Academy. He organizes trainings for customers throughout the industry and training in the UK and abroad. Currently, he works as an independent coach and consultant specializing in creative thinking and art of narration.
2nd edition
We are all often so much busy or loaded that we rarely have the opportunity to reflect on how we think. The techniques described in this book will help the performers think, and to the thinkers to do.
Steve Rowling, a former BBC television journalist, will help you find and develop your best ideas.
If you want to improve your creative thinking, first look at the process that stands behind it. Creativity is not some kind of magical gift inherent in the chosen lucky ones. This is a way of work, with various stages that anyone can master and use.
This guide is designed to develop your creative abilities and thinking skills. Thanks to the unique approach "two in one", you can learn how more convenient for you. "Review" illuminates the main provisions of each chapter and offers several tasks that you can complete right there. In the "analysis" you will find a more detailed description of these theses, their theoretical justification, as well as practical tools and exercises that you can apply yourself.
Take advantage of Rowling"s advice, stock up on the desire to create stickers, highlight a little time for exercises - and your creative process will turn from a chaotic squeezing of the idea? In an effective and amazing trip around the world!
5 reasons to buy
Learn how to develop creative thinking - quickly
Get acquainted with a number of effective tools for creativity and lateral thinking
You will learn how to test and improve your new ideas by making them stronger
You can sell your concepts to the most important people
You will form a creative culture and atmosphere in your team or at the workplace
From the author
"I"m not a very creative person ..."
I went astray, how many times I had to hear it. Perhaps you think so, opening this book. You do not work in a "creative ”position, you are not a" creative "personality, you are silent at meetings on the generation of ideas, because you are a“ not a very creative person ”.
I"m not very sports. However, I know that, using certain techniques and working a lot, in a few months I will become stronger and more fast. The same thing with creativity.
If you face face to face with an unknown in a changing world, if you need new and useful ways to solve problems, you need to "create ... right now!" In this book you will find more than a hundred techniques and exercises that will help you:
- make hundreds of new ideas without exaggeration
- choose the most useful among them
- identify bad ideas before they lead to an error
- Sell your best ideas to others
The review illuminates the main provisions of each chapter and offers several tasks that you can complete right there.
In the analysis you will find a more detailed description of these theses, their theoretical justification, as well as practical tools and exercises that you can apply yourself.
And remember: creativity is not only an important working skill, it is also very exciting.
For whom this book
A book for everyone who wants to learn how to think non -standard and develop their creative abilities.
About the author
Steve Rowling is a former BBC journalist, development producer and instructor. He worked for 20 years in the news department and documentary television, collaborating with various teams of the channel, including the "Drama", "Children"s Department", "Sports" and "Natural History". He was one of the teachers of the program of a creative approach to management at the BBC Academy. He organizes trainings for customers throughout the industry and training in the UK and abroad. Currently, he works as an independent coach and consultant specializing in creative thinking and art of narration.
2nd edition
Author:
Author:Steve Rowling
Cover:
Cover:Soft
Category:
- Category:Politics & Social Science
- Category:Psychology
- Category:Reference books
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Myth. Creative
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-00169-836-4
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