How to generate fresh ideas. System of unusual creative thinking

Dave Birsss, who headed the creative departments of the best advertising agencies of Great Britain (Poke, Ogilvyone and McCann WorldGroup), represents an effective tool that helps to generate the best ideas, optimizing all available mental resources for this. “Have you ever experienced a creative crisis? They were upset that you cannot come up with a better idea? Are you worried about the lack of effective innovation in your company? Or the fact that employees constantly offer the same predictable ideas? This book is written for everyone and everyone - regardless of the level of education held in any company working in any industry, as well as for those who brave their own creative field. At the end of each chapter, I offer a practical exercise. At the same time, instead of concentrating on creativity, I prefer to focus on ideas. In the end, they are the final result. Creativity is just a path to their receipt. ” (Dave Birsss)