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These three books will tell you the stories of legendary companies that have become the leaders of the world market.
"" Adidas" against the "puma". How a quarrel of two brothers laid the foundation for cult brands
A book about two giant companies with a total annual turnover of more than $ 30 billion. He talks about the rivalry of his native brothers, which began more than 70 years ago. The competition between Adidas and Puma continues to this day, and this book makes you witness an exciting business historian.
Samsung take -off. The story of the most outstanding and scandalous technology company in the world
The story of the legendary Samsung, based on an interview with company employees, top managers, politicians and businessmen. The book opens the backstage of the world famous brand and shows the real price of its success.
Automobile dynasty. The story of the family that created the BMW Empire
The story of the Kwandt family, which turned a niche brand into the largest brand, saved BMW from bankruptcy, increased the company 8 times and provided it with leadership in the market. You will learn how a simple German family managed to create a phenomenal business, based on a reasonable risk and brilliant management decisions.
Only the best books of the year are published in the Top Business Awards series. Top Business Awards - as an Oscar, only in the world of books. This series includes publications that have received the maximum number of reviews, reviews and awards
"" Adidas" against the "puma". How a quarrel of two brothers laid the foundation for cult brands
A book about two giant companies with a total annual turnover of more than $ 30 billion. He talks about the rivalry of his native brothers, which began more than 70 years ago. The competition between Adidas and Puma continues to this day, and this book makes you witness an exciting business historian.
Samsung take -off. The story of the most outstanding and scandalous technology company in the world
The story of the legendary Samsung, based on an interview with company employees, top managers, politicians and businessmen. The book opens the backstage of the world famous brand and shows the real price of its success.
Automobile dynasty. The story of the family that created the BMW Empire
The story of the Kwandt family, which turned a niche brand into the largest brand, saved BMW from bankruptcy, increased the company 8 times and provided it with leadership in the market. You will learn how a simple German family managed to create a phenomenal business, based on a reasonable risk and brilliant management decisions.
Only the best books of the year are published in the Top Business Awards series. Top Business Awards - as an Oscar, only in the world of books. This series includes publications that have received the maximum number of reviews, reviews and awards
Cover:
Cover:Soft
Category:
- Category:Politics & Social Science
- Category:Psychology
- Category:Reference books
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-04-168285-9
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