Geniuses and outsiders. Why is one all, but nothing to the other?

Life is not fair. Money, power, glory and success are distributed among people extremely unevenly. But why is one all, but nothing to the other? Is it right to reduce the causes of success only to the personal qualities of nature?
Malcolm Gladwell - the first who discovered hidden laws for what always seemed exclusively by the will of chance. These laws explain why outstanding hockey players are born, as a rule, in January and almost never in October, why mathematics are more easily given to Asian schoolchildren than others, why to become a prestigious New York lawyer, you need to be a Jew.
The book shows what Bill Gates has in common, "Beatles" and Mozart and why they managed to surpass their peers. "Geniuses and outsiders" are not a manual "how to become successful." This is a fascinating journey to the world of laws of life that you can use to your benefit.

For whom this book
The book will appeal to parents, as well as those who are interested in looking at the usual things at an unusual angle.

Why did we decide to publish this book
This is a book of outstanding talent in the world of documentary literature. We are sure that the Russian reader will also be interested to trace the connection between the success and the components on which he depends.

Book chips
The book is easily read, sets up for optimism, it received excellent reviews - for example, the legendary British magazine "Economist" called the "geniuses and outsiders"" exciting reading with an important message ", and the Pulitzer laureate David Leonhardt wrote that the book" Makes to think about resourceful theories days after reading. "

12th edition