Gamify this. How to stimulate customers to buy, and employees to work
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This book is called the Bible of Gamification. Even before the official publication in Russia, several amateur translations were made-the ideas of Yu-Kai Chow turned out to be so valuable. Its main development is the Octaliz system. It is based on 8 incentives for motivation, with which you can push a person to the right actions: the client - to buy, the employee - to zealous work, students - for productive studies. Today, octalysis is actively used in various fields - in the game industry and education, in marketing and design, in sports, personnel management and personal transformation. The book is required to read to everyone who uses the principles of gamification in work and life. It is officially translated into 15 languages, the number of unofficial translations can only be guessed
Author:
Author:Yu-kai Chow
Cover:
Cover:Hard
Category:
- Category:Politics & Social Science
- Category:Psychology
- Category:Reference books
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Series:
Series: Employment Economics. How to stimulate customers in the digital era
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-04-097157-2
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