Focuses of attention. How to live in a world where everything distracts

From all sides, a stream of information is pouring on us, from which we distinguish what - as we think - is important to us. Marketers, web designers and other “attention architects” try to interest us using huge advertising shields, flashing banners and icons that you want to click on. And often they manage to distract our attention from what we really were going to do. From this book you will learn how our attention works, why it is difficult for us to focus on the main thing and why we do not notice the obvious. And also: why fire engines should not be red, why is the location of the subject important, why we recognize faces and spiders well and what we can learn about a person in the expression of his face