Female beauty codes. From a fairy tale to the present day

Did you think where our beauty comes from? What is beautiful to our eye, what warms the soul and dear to the heart? Why, at the mention of Vasilisa-Prime, Baba Yaga, Kikimora, we have very specific images before our eyes, understandable and animated, as if they exist in our real life? What is "blood with milk", why is the eyes the mirror of the soul, and our women are the most charming and attractive?
This book contains traditional, but easily recognizable samples of role -playing, values ​​and installations, a coordinate system for female beauty in Russia. The author "decodes" our perception of female beauty, revealing national features, a system of expectations and the nature of the care of ourselves through the images that we absorbed in our childhood: both from fairy tales and through generations - from our grandmothers and mothers.
The book, inter alia, demonstrates the dynamics of the development of local perception of female beauty, showing its development under the influence of historical, social, demographic and cultural events with examples.

Julia Semakova - a strategist, a researcher of beauty and self -presentation. More than 15 years of work in the field of understanding of purchasing and consumer psychology, social processes and cultural-historical codes of different countries related to beauty and leaving themselves. The leader and manager of projects to create cosmetic innovations, including those created in global companies specifically for Russian women. A participant, initiator and analyst of many qualitative and quantitative studies about beauty, style and health in all -Russian and international scale