Easy text: How to write texts that are interesting to read and enjoyable to listen to
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A detailed and understandable author"s technique for writing texts for performances and publications on social networks from professionals of their field
Bright stories, examples from practice
There are hardly successful speakers to write texts, and no less than successful authors look very pale on stage. The thing is that the speech is oral and the written speech is two different types of speech. And in order to be correctly understood, we need the ability to accurately and fascinatingly express thoughts orally and in writing, whatever it is about. Letters, messages, posts in social networks, texts for public performances, stories about travel or events - it is important that the texts are pleasant to read and listen.
In this book, Svetlana Ikonnikova, a coach for writing texts, tells how to accurately and convincingly express thoughts in business correspondence, social networks and messengers, and Nina Zvereva, a well-known TV presenter, business trainer, author of the bestsellers, will explain how to create the perfect Text for the performance. How to convey the intonation on a letter, what is the geometry and vector of the text, where it should begin, for whom it is written, how to catch the attention of the listener and reader from the first phrase, interesting stories from practice, exercises and tips - this book for those who want, To read it, look and listened.
Quotes
“What is written with a pen, you will not be cut down with an ax” - the Russian proverb is just determined exactly what responsibility lies on the person of the writer. In a TV-firm, as in any conversation, we are more free in our mistakes: the listener will forgive us a rare reservation or a word put in the wrong case.
At the junction of the zero and tenths, social networks entered life. Entered, became relatives and took the best places. Of course, I immediately got involved in blogging - I wrote a lot of posts and often.
“Ta-a-ak, I urgently need a word of three syllables with stress on the middle one. It is desirable that this is the letter O. and quite a bay, but in the framework of decency ... ”It is right away! As soon as you clearly formulate that you are looking for, there will be words. The Russian language is great and powerful!
Features
Author"s exercises, working techniques
For whom
For those who want to write interesting, short and catchy texts for social networks, public performances, letters and messages.
About the authors
Nina Zvereva-a television journalist, a popular business trainer, a teacher of the Moscow School of Management Skolkovo, the coach of first persons of large companies and regional managers, the owner of the author"s methodology for learning oratory and communications. For 40 years she worked on television, twice awarded TEFI award, received three state awards, trained more than 60,000 students. The author of the Bestseller books, including textbooks on the skill of public speaking and communications, as well as a series of books for teenagers “The Future Skills”, written together with Svetlana Ikonnikova. The founder of the popular online schools zvereva-nline.ru.
Svetlana Ikonnikova-the head coach of the online school Nina Zvereva, an invited teacher of the Higher School of Economics, author of the books Trollology: how to neutralize haters in social networks, Unified State Exam without Stress.
Together with Nina Zveva, she released 5 books for teenagers in the series The Skills of the Future. For 20 years she worked in newspapers and magazines. For 7 years he creates and conducts trainings on written communication, texts and communications
Bright stories, examples from practice
There are hardly successful speakers to write texts, and no less than successful authors look very pale on stage. The thing is that the speech is oral and the written speech is two different types of speech. And in order to be correctly understood, we need the ability to accurately and fascinatingly express thoughts orally and in writing, whatever it is about. Letters, messages, posts in social networks, texts for public performances, stories about travel or events - it is important that the texts are pleasant to read and listen.
In this book, Svetlana Ikonnikova, a coach for writing texts, tells how to accurately and convincingly express thoughts in business correspondence, social networks and messengers, and Nina Zvereva, a well-known TV presenter, business trainer, author of the bestsellers, will explain how to create the perfect Text for the performance. How to convey the intonation on a letter, what is the geometry and vector of the text, where it should begin, for whom it is written, how to catch the attention of the listener and reader from the first phrase, interesting stories from practice, exercises and tips - this book for those who want, To read it, look and listened.
Quotes
“What is written with a pen, you will not be cut down with an ax” - the Russian proverb is just determined exactly what responsibility lies on the person of the writer. In a TV-firm, as in any conversation, we are more free in our mistakes: the listener will forgive us a rare reservation or a word put in the wrong case.
At the junction of the zero and tenths, social networks entered life. Entered, became relatives and took the best places. Of course, I immediately got involved in blogging - I wrote a lot of posts and often.
“Ta-a-ak, I urgently need a word of three syllables with stress on the middle one. It is desirable that this is the letter O. and quite a bay, but in the framework of decency ... ”It is right away! As soon as you clearly formulate that you are looking for, there will be words. The Russian language is great and powerful!
Features
Author"s exercises, working techniques
For whom
For those who want to write interesting, short and catchy texts for social networks, public performances, letters and messages.
About the authors
Nina Zvereva-a television journalist, a popular business trainer, a teacher of the Moscow School of Management Skolkovo, the coach of first persons of large companies and regional managers, the owner of the author"s methodology for learning oratory and communications. For 40 years she worked on television, twice awarded TEFI award, received three state awards, trained more than 60,000 students. The author of the Bestseller books, including textbooks on the skill of public speaking and communications, as well as a series of books for teenagers “The Future Skills”, written together with Svetlana Ikonnikova. The founder of the popular online schools zvereva-nline.ru.
Svetlana Ikonnikova-the head coach of the online school Nina Zvereva, an invited teacher of the Higher School of Economics, author of the books Trollology: how to neutralize haters in social networks, Unified State Exam without Stress.
Together with Nina Zveva, she released 5 books for teenagers in the series The Skills of the Future. For 20 years she worked in newspapers and magazines. For 7 years he creates and conducts trainings on written communication, texts and communications
Author:
Author:Иконникова Светлана Геннадьевна, Зверева Н.
Cover:
Cover:Soft
Category:
- Category:Politics & Social Science
- Category:Psychology
- Category:Reference books
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-9614-7918-8
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