Department of common sense. How to get rid of bureaucracy, meaningless presentations and other corporate delirium
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Martin Lindstrom collaborated with a variety of companies, from Disney to Microsoft, and often came across illogical management and internal schedule of firms. For this book, he collected many funny and sometimes inexplicable examples of how instructions that have lost relevance replace common sense in the activities of companies. At the same time, he also has stories about how companies, thanks to their own desire and efforts, managed to defeat the absurdity of bureaucratic procedures through the creation of the Department of Common meaning, which found a leakage of common sense and eliminated it
Author:
Author:Martin Lindstrom
Cover:
Cover:Hard
Category:
- Category:Politics & Social Science
- Category:Psychology
- Category:Reference books
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Series:
Series: Best Business Practices
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-00169-594-3
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