Creative view. As a desire for creativity changes the world

About the book
The uncontrollable desire for creativity is a unique feature that is inherent among all the inhabitants of the planet only to man. But what serves as a source of our creative energy, how does it work and how to learn how to manage it in order to improve the quality of life, improve training, business and public institutions?

This book is a deep analysis of the creative gift of man, the triumph of the human spirit. Neurobiologist David Ignen and composer Anthony Brandt explore the need for people for novelty, modeling possible options for the future, as well as social components that stimulate ingenuity.
Their work is at the junction of science and art. The book has an exciting review of examples of creativity - from the artistic discoveries of Picasso to space flights. The authors show the reader the features common to any creativity, and consider them from the perspective of modern neurobiology.
Brandt and Iktalmen study cognitive "software" with which we generate new ideas, and distinguish key aspects of creative thinking. Reveal the mechanism of the striking, mysterious, indomitable ability of a person to innovate and transform the world. All this inspires all of us creatively to look into the future.
For whom this book
For everyone who wants to know more about their creative abilities