Crazy ideas: how not to miss the apparent delirium
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What is James Bond in common and the Lipitor tablets? What can we tell us a glass of water about human nature and world history?
In his book, the physicist and entrepreneur Safi Bacoll describes how the attitude of teams, companies and other communities to new ideas changes - from unconditional approval to the same unconditional denial. The book helps to identify and use all the nuances that allow you to control these moods.
On examples that cover a variety of spheres of life (from the distribution of forest fires to hunting terrorists), and real stories about a wide variety of people - thieves, geniuses and kings - the author shows how new science will help to understand the functioning of companies And the fate of empires. These methods will lead us beyond the usual boundaries so that we can appreciate crazy ideas that can change the world.
A sensational book that extends the framework of industries and time. - Newsweek
In his book, the physicist and entrepreneur Safi Bacoll describes how the attitude of teams, companies and other communities to new ideas changes - from unconditional approval to the same unconditional denial. The book helps to identify and use all the nuances that allow you to control these moods.
On examples that cover a variety of spheres of life (from the distribution of forest fires to hunting terrorists), and real stories about a wide variety of people - thieves, geniuses and kings - the author shows how new science will help to understand the functioning of companies And the fate of empires. These methods will lead us beyond the usual boundaries so that we can appreciate crazy ideas that can change the world.
A sensational book that extends the framework of industries and time. - Newsweek
Author:
Author:Bacoll Safi
Cover:
Cover:Hard
Category:
- Category:Politics & Social Science
- Category:Psychology
- Category:Reference books
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-985-15-4706-3
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