Community Management
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This is the first leadership of the community management from Russian practice.
By introducing tools for growing loyal communities, you can:
-create points of concentration of a loyal audience, working in social networks, messengers and offline,
-increase the involvement ,
- protect yourself from trolling,
- turn the community into a funnel for a new audience,
- inspire participants on the expected actions.
The book contains examples of organizations from different segments and serve as an alphabet for beginners And a cheat sheet for practitioners
By introducing tools for growing loyal communities, you can:
-create points of concentration of a loyal audience, working in social networks, messengers and offline,
-increase the involvement ,
- protect yourself from trolling,
- turn the community into a funnel for a new audience,
- inspire participants on the expected actions.
The book contains examples of organizations from different segments and serve as an alphabet for beginners And a cheat sheet for practitioners
Cover:
Cover:Hard
Category:
- Category:Politics & Social Science
- Category:Psychology
- Category:Reference books
Paper:
Paper:offset
Series:
Series: Businessman
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-17-099390-1
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