Brain and Money. How to teach 100 billion neurons to make proper financial decisions

People make financial decisions daily. They take a mortgage, change dollars to yen, stock up on buckwheat, invest in shares and cryptocurrency - to get benefits. Billions of neurons in the head of Homo Economicuc are working on this purpose. They manage money, but do not always save and increase. Why?
To answer this question, Jason Zweig, the editor of the eternal bestseller "Reasonable investor", went to the leading neurobiological laboratories and subjected himself to many scientific experiments.
In this book, he explains what games the mind plays with money, whether there is an algorithm for successful financial behavior. And if so, then how to find it and, finally, get rich.

Jason Zweig - editor of Benjamin Graham and his immortal bestseller "Reasonable investor", observer The Wall Street Journal. It is part of the editorial colleagues of Financial History and The Journal of Behavioral Finance magazines.

"This entertaining book contains a huge amount of serious