Anti -crisis communications
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The training manual offers two main lines of consideration of crisis and anti -crisis technologies: the first - when the crisis means an emergency (emergency) and the second - when the crisis is understood as a conflict
interests. Given modern communication realities in a special section, the problems of a media conflict are highlighted.
There is both an original understanding of international and Russian sources on specialized problems, and the broadcast of the author’s experience of anti -crisis communications during the implementation of various projects. Examples are given
anti -crisis management actions in politics, economics, social sphere of the XX - XXI centuries.
The textbook is intended for students and teachers of specialties "advertising and public relations", "journalism", "anti-crisis management", "conflictology", as well as practical specialists
interests. Given modern communication realities in a special section, the problems of a media conflict are highlighted.
There is both an original understanding of international and Russian sources on specialized problems, and the broadcast of the author’s experience of anti -crisis communications during the implementation of various projects. Examples are given
anti -crisis management actions in politics, economics, social sphere of the XX - XXI centuries.
The textbook is intended for students and teachers of specialties "advertising and public relations", "journalism", "anti-crisis management", "conflictology", as well as practical specialists
Author:
Author:Chumikov A.N.
Cover:
Cover:Hard
Category:
- Category:Arts & Photography
- Category:Religion & Spiritually
- Category:Psychology
- Category:Social Science & Politics
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-392-35284-5
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