A trap for attention
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Do you want your creativity to be recognized? So that people use your product, forgetting about the offers of competitors? And so that your content is delighted with the target audience? So that people realize all the usefulness of the study you conducted? And the person you are in love with will pay attention to you? So that your students postpone their gadgets and, opening their mouths, intelligently listened to what you say to them? If you answered positively at least one of the questions - this book is for you. Ben Parr, founder and managing partner of the Dominate-Fund venture fund, investing in startups, a publicist, journalist and researcher of the phenomenon of social networks and technologies, talks about how we bizarre our attention, and offers practical methods for attracting it for any audience-in any field of activity or situation
Cover:
Cover:Soft
Category:
- Category:Politics & Social Science
- Category:Psychology
- Category:Reference books
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:0+
ISBN:
ISBN:978-5-9614-4057-7
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