Psychology of peoples and masses

The immortal book, first published back in 1895 - and still remaining relevant.
The book, on the basis of which more and more advertising, political and media technologies are created and created. Any politician, journalist, PR, or just a person who does not want to become a wordless victim of propaganda, should know by heart.
ideas-dogma and religion as a way of influence on the masses, the influence of propaganda on the mood of the crowd, ways to suggest any masses-even the most of the most harmful and destructive, ideas - these are only a few of the ingenious and cynical insights of Gustav Lebon, a person who, among other things, is the author of the aphorisms “masses respond only to force” and “the crowd is not directed to those who give it evidence, but to Those who give her the illusion that seducing her. ”