Psychology of consumer behavior, advertising and PR: Textbook

The textbook on the course “Psychology of consumer behavior, advertising and PR” offers comprehensive knowledge on various aspects of the activity of a psychologist in the field of marketing communications. The development of the proposed materials creates an undoubted competitive advantage in the labor market for a university graduate. The publication includes not only theoretical material, but also practical tasks and specific methods that the reader can apply in his direct work. Fell the requirements of the Federal State Educational Standard of Higher Education of the latest generation. The textbook is intended primarily for students of psychological faculties, mainly specialized master"s programs, but it will also be useful to students of faculties of advertising and public relations, media communications and others, as well as specialists in the field of marketing communications