Psychology and psychoanalysis of advertising
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"We choose, they choose us ...". These words familiar to all give rise to the central question: "How is this happening?" Why are we choosing a paste, butter ... Politics, what psychological criteria are we guided by ... and the creators of advertising? About this a book.
The publication is addressed to psychologists, sociologists, specialists in the field of PR, advertising and the media
The publication is addressed to psychologists, sociologists, specialists in the field of PR, advertising and the media
Author:
Author:Raigorodsky D. Ya .
Cover:
Cover:Hard
Category:
- Category:Politics & Social Science
- Category:Psychology
ISBN:
ISBN:978-5-94648-058-1
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