Promotion of brands in the digital environment. Educational guide.
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The authors of the textbook explore issues of brand promotion theory in the digital environment, study the practical application of digital brand promotion tools, and analyze technologies for promoting corporate brands. This manual reflects the main content of the section "Brand Promotion in the Digital Environment" of the discipline "Fundamentals of Branding." The publication is intended for students majoring in "Advertising and Public Relations."
Author:
Author:Kozlov Andrey Valerievich, Zhuk Anna Alexandrovna, Mrochko Leonid Vladimirovich
Cover:
Cover:hardcover
Category:
- Category:Business & Money
- Category:Computer & Technology
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Dimensions:
Dimensions:21.7x14.7x1.1 cm
ISBN:
ISBN:978-5-392-38992-6
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