Promotion. Communication system between entrepreneurs and the market

Before you, the book of Professor Department of Marketing Krakow Economic Academy. The topic of the book is the organization of marketing communication with the help of a systemic and integrative approach to marketing policies. For us, Poland"s experience in this matter is particularly valuable, since in this country it effectively carried out a transition from the planned to the market model of the economy. In the book, which is interesting, the process of marketing communication is considered from the position of the client and its perception of information. The work of Yana Victor is an innovative attempt to a deeper analysis of the role of promotion in the life cycle of organizations. This book is useful for the heads of organizations of different levels, as well as marketing professionals in practice, so in training and science