Profitability of influence. Klout-rating soc. media: from social marketing to influence marketing
Please sign in so that we can notify you about a reply
"The profitability of influence" is the first edition, which tells not only about how to communicate on the network, but also how to evaluate the effectiveness of this communication. Today, social networks are already a mandatory field in a complex of marketing events, but the effectiveness of their use still raises questions. In this regard, the services of quantifying the impact of bloggers and network leaders on public opinion began in the world.
The author of the book, a practicing marketer and an international consultant, tells about network popularity ranking services and disassemble social media marketing techniques that allow you to increase personal authority on the network.
Together with the reader, the author looks into the future of marketing, which becomes less costly, but at the same time more taghetynted, creative and implemented through groups of influence. Full of interesting examples, interviews and advice of influential bloggers, the book "Profitability of Influence" is preparing the reader to a new stage of the development of network communications
The author of the book, a practicing marketer and an international consultant, tells about network popularity ranking services and disassemble social media marketing techniques that allow you to increase personal authority on the network.
Together with the reader, the author looks into the future of marketing, which becomes less costly, but at the same time more taghetynted, creative and implemented through groups of influence. Full of interesting examples, interviews and advice of influential bloggers, the book "Profitability of Influence" is preparing the reader to a new stage of the development of network communications
Author:
Author:Schaefer M.
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Politics & Social Science
ISBN:
ISBN:978-5-4160-0028-8
No reviews found