Profit or growth? Why you don"t need to make a choice

The value of the company is growing when it brings a profit when it grows, or when it can save both of these trends. However, companies are becoming increasingly difficult to ensure growth or profitability, not to mention that simultaneously decide both of these tasks. The victory on one front is often carried out due to the second. The study conducted by the authors shows that in fact only one company of four all over the world has been able to demonstrate a steady profitable growth for five consecutive years.
Nevertheless, you can successfully solve two of these tasks at the same time. In essence, companies that manage to ensure both steady growth and profitability achieve much better results than companies that support profitability (due to growth) or paying attention to growth (by profitability) The simultaneous concentration on growth and profitability allows you to create a correct impulse that allows you to maintain both other times for a long time.
This book responds to two important questions:
• Why is profitable growth often turns out to be elusive?
• What can (and should) do managers in order to ensure profitable growth?
In his book "Profit or Growth", based on the study of 6,000 major global companies held for 14 years, Chakravarti and Lorenge describe the skills that you need to ensure profitable growth of your business. They also appeal to another major dilemma - the balance between the short-term and long-term needs of the business. Taking advantage of the strategies described in the book, you can go on the right way to update your business using sustainable and profitable growth