Product Marketing Management

The proposed tutorial enables listeners and students learning the marketing "discipline, to master the principles and methods of marketing management of the goods. For the first time, an attempt is made to a wider consideration of marketing product policies than done in existing publications. In addition to the theoretical foundations of the marketing department of goods in the book, models are given to optimize the range of both the manufacturer of goods and services and sales organizations, as well as practical calculations and business situations related to the problem of marketing goods.
A training manual is intended for both students and listeners studying "marketing", so for a wide range of practical workers dealing with marketing product policies. In addition, it will be useful for teachers and listeners of the advanced training system