Problems of comparison in psychological research

The monograph discusses a wide range of problems associated with psychological functions of comparison in knowledge and communication. A variety of theoretical and empirical material shows the need for a systematic approach to compared as a key procedure implemented by a person in the process of knowledge of the surrounding world, itself and other people, as well as in situations of interpersonal communication. Considered modern concepts and methodology for studying cognitive and social comparisons. The features of the copyright method for analyzing verbal comparison methods are shown, allowing them to relate them to the peculiarities of the perception of the similarities and the difference in visual and sound objects. The author"s methods of research of social comparison forms are presented. The results of empirical studies of age-related features in the use of categories of referents, goals and methods of social comparison, as well as its affective components. The relationship between the sociometric status of the group member and its status as a referent of social comparison is shown. The book is addressed to psychologists, sociologists, specialists in the field of interpersonal communication and mass communication, as well as teachers working in the field of primary and secondary education