Price control

The development of the theoretical foundations of value and prices at various stages of the evolution of economic science, as well as in modern market conditions, is revealed. The relationship between the economic policy of the enterprise with key price categories is revealed: pricing policies, principles and methods of pricing, price strategy and tactics. The universal role of the price in the economy is revealed, its mission is explained, the classification of prices is given. The economic functions of the price and principles of pricing are defined. Significant attention is paid to practical pricing management issues: the process of developing pricing policies, the use of various methods and methods of pricing, the choice and implementation of the price strategy, the formation of prices, taking into account various external factors. Compass GEF in. Recommended by a non-commercial partnership Guild of Marketing. . For students, economists, managers, marketers and other practitioners interested in price management opportunities in modern market conditions. . . . . . . .