Practical ways to improve marketing for the growth of your business

This is an indispensable book for any marketer, manager and business strategist. Here, the legendary innovator Marketing Hunter Hastings talks about how using marketing can be achieved by systematic growth of the profitability of your business, how to form a brand value and increase the company"s share value. Using the example of marketing innovation leaders, you will receive a new understanding of customer needs, rethink the entire marketing organization, from processes and technologies to performance indicators, and also learn how to create a new culture of marketing responsibility and stimulating organizational change.
Discover ways to integrate marketing and knowledge in all areas of your company"s activities. Learn to use technologies to identify revolutionary capabilities and creating popular innovations. Learn faster, act faster and remove the maximum value of all marketing investments