PR design and PR promotion. Educational guide
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The methods of PR design and general principles of their search are considered. Various strategies for conducting comprehensive PR campaigns are presented. Specific examples detail the means of PR promotion - from selecting a name and design theme to developing a media strategy and organizing exhibitions. Technologies of interpersonal and group communication are discussed, including through social networks. Ways of skillfully using the regularities of human thinking and managing mass consciousness in marketing are shown. Meets the requirements of the Federal State Educational Standard of Higher Education of the latest generation. For students studying in the field of preparation 42.04.01 'Advertising and Public Relations', as well as for PR and advertising discipline teachers, advertising and public relations specialists, marketers, managers, and businessmen. 2nd edition.
Author:
Author:Shpakovsky Vyacheslav Olegovich
Cover:
Cover:hardcover
Category:
- Category:Business & Money
- Category:Education & Teaching
Dimensions:
Dimensions:21.3x15.3x2.8 cm
ISBN:
ISBN:978-5-9729-1821-8
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