Generation Theory: Baby-Bomer Strategy
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This book is about the generation of baby boomers-people born in 1944-1963, during the post-war surge in the birth rate.
The number of baby boomers is increasing, there are already about 30 % of the total economically active population of Russia. Despite the mature age, they are your leaders, colleagues or customers today. They occupy key posts in company management, industries and even states, are the largest group of consumers of goods and services. Optimistic, are able to create teams and achieve difficult goals. Competitive in everything that they do.
You will learn how to effectively interact with the baby battering, understand the logic of their actions, expectations, priorities. You will figure out what you can’t do. Representatives of the generation of baby boomers will be able to realize themselves and their actions both at work and in their personal life. The book is useful to professionals working with people in various fields - management, marketing, sales, advertising, communications, education, strategic planning
The number of baby boomers is increasing, there are already about 30 % of the total economically active population of Russia. Despite the mature age, they are your leaders, colleagues or customers today. They occupy key posts in company management, industries and even states, are the largest group of consumers of goods and services. Optimistic, are able to create teams and achieve difficult goals. Competitive in everything that they do.
You will learn how to effectively interact with the baby battering, understand the logic of their actions, expectations, priorities. You will figure out what you can’t do. Representatives of the generation of baby boomers will be able to realize themselves and their actions both at work and in their personal life. The book is useful to professionals working with people in various fields - management, marketing, sales, advertising, communications, education, strategic planning
Author:
Author:Nikonov Evgeny, Shamis Eugene
Cover:
Cover:Hard
Category:
- Category:Education & Teaching
- Category:Politics & Social Science
- Category:Reference books
- Category:Social Science & Politics
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-4257-0457-3
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