Planning and implementation of communication campaigns and events. Educational guide
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The textbook provides a comprehensive overview of planning and implementing a communication campaign, covering topics such as types and stages of communication campaigns, brief development, communication strategy development, selection of optimal communication tools and channels, and evaluation of communication campaign effectiveness.
For students in the fields of study 42.03.01 and 42.04.01 - Advertising and Public Relations.
For students in the fields of study 42.03.01 and 42.04.01 - Advertising and Public Relations.
Author:
Author:Marochkina Svetlana Stanislavovna
Cover:
Cover:softcover
Category:
- Category:Business & Money
- Category:Education & Teaching
Dimensions:
Dimensions:20.5x14.5x.3 cm
ISBN:
ISBN:978-5-9765-4920-3
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