Star economy in the fashion industry: millennials, influencers, and a pandemic

Fashion, as you know, is changeable, and those who are inclined to follow its whims have to attach a lot of strength to keep up with the last trends. But times are changing. The very first decades of the 21st century, crowned by 2020, which in the history of mankind will remain forever connected with the pandemia of coronavirus, have so radically changed the ideas about the role of the fashion industry, the importance of its products and the status of those who manage it, which has become completely clear: good old times, When the glorious tradition half determined the success in the fashion-world, they sunk into the past irrevocably. In his new exciting book, Donald Thompson, a recognized specialist in the field of the world of art, the author of the bestsellers "how to sell the scarecrow of a shark" and a “orange dog from balloons” for $ 12 million - clearly proves: the time for arrogant luxury brands came to the requirements of the changed peace and more and more rapidly changing society