Public opinion and crowd

Jean-Gabriel Tardus (1843-1904) is a prominent French criminologist, psychologist and philosopher, member of the Academy of Moral and Political Sciences, but first of all, one of the scientists who stood at the origins of the creation of scientific sociology, which developed its unique “subjective psychological” theory In the 1870s and spent on its development and grinding for 20 years. His contribution to sociology is difficult to overestimate - so, Tardus is considered the creator of two directions of modern sociology: the theory of mass culture and analysis of public opinion.
“Public opinion and the crowd” - a book, first published by Tardom back in 1892, but not lost relevance today, one of the fundamental works of the theory of mass communication. In it, the scientist discusses on the theme of the “public” as the highest form of the crowd, - inert and gullible mass, short -lived and dependent on his leader.
The audience is also dependent, but already on the media that sequentially forming its opinion is united by a common judgments (inspired by her from the outside, with the help of the same media) and is prone to novelty. It is more closed socially than the crowd, more tolerant of other people"s opinion. However, it is quite competently to manipulate it with the opinion so that the audience again turns into a destructive crowd